How to Write Good Blog Headlines that Attract Readers 

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Do you ever feel like you’re shouting into a void when you write your blog post titles?

You spend hours crafting the perfect title, only to have it get lost in the vast sea of content on the internet. And even if someone does see it, there’s no guarantee they’ll click through to read it.

But what if I told you there’s a way to write irresistible headlines that attract readers like moths to a flame?

In this post, I will share with you some tips and tricks for creating catchy headlines that will make people want to read your content.

So, let’s get started!

What makes a good blog headline?

A good headline is like a good pick-up line: it should be interesting, make you intrigued, and leave you wanting more. In other words, it can stand on its own and make you want to read the article or blog post that is attached to.

A good headline is the first and the most important step in writing an irresistible blog post.

It’s the first thing your readers will see, and it’s what will determine whether they decide to read your post. It should also be formatted to make it easy to read and understand.

It should also be reflective of the content that it is promoting. Clickbait headlines that promise one thing but deliver another are aggravating and damaging to a website’s reputation.

If you want to write a good headline, make sure that it reflects the content that it is promoting and that it is interesting enough to make someone want to read more.

What is a catchy headline?

A catchy headline is a perfect outfit for your article: it’s eye-catching, but it’s also relevant and makes you look your best. A good headline will make people want to read your article, while a great headline will also tell them what the article is about and make them want to read it.

So, how do you write a great article headline?

  • First, make sure it’s relevant to the topic of your article.
  • Next, try to be creative and develop something that will grab attention.
  • And finally, don’t be afraid to be funny or witty – a little humor can go a long way in making your headline stand out.

If you’re looking for ways to up your headline game, remember: relevance, creativity, and humor are key.

Do you want to write headlines that’ll make people stop scrolling and click on your article?

Of course, you do! Keep reading for some tips on how to write headlines that are both catchy and informative.

If you’re stuck on starting a blog, here’s an article to tell you why you should start a blog.

How long should a headline be?

As short as possible, right?


At least, that’s not always the case.

When it comes to headlines, there is such a thing as too short. A headline that is too short can be difficult to read and understand.

On the other hand, a too-long headline can be overwhelming and off-putting.

What is the ideal blog headline length?

Somewhere in the middle.

A headline that is around eight words long is usually just right. It’s short enough to be easy to read but long enough to communicate your message.

Next time you’re wondering how long your headline should be, remember: not too short, not too long, just right.

catchy blog headlines

How to write good blog headlines

Headlines are designed to persuade your readers to act. Good headlines are essential for getting your readers ‘ attention, whether that action is reading your post or clicking on a link.

You may have heard that people only read the headline of an article before moving on. While that’s not entirely true, headlines are still important – especially if you want people to stick around long enough to read your post!

A good headline should be attention-grabbing and relevant to the content of your article. It should also reflect your tone of voice.

If you’re funny, make sure your headline is too.

Here are a few key things to keep in mind when crafting your headline:

1) Make sure your headline is relevant to your blog post

Relevance is vital when it comes to headlines.

A good headline is like the icing on the cake – the finishing touch can make or break your article.

A well-written headline is essential for grabbing readers’ attention and making them want to learn more about your topic.

What’s the point of writing an article on The Benefits of a Plant-Based Diet if your headline is “You Won’t Believe What This Dog Did!”

Although to be fair, we all love reading those sorts of stories too.

In today’s attention-deficit world, you need to make sure that your headline accurately reflects the content of your article; otherwise, you risk turning potential readers away.

After all, there’s no point in luring readers in with a catchy headline only to disappoint them with an unrelated article.

Pro tip: Don’t be afraid to be creative!  A clever or humorous headline can go a long way in capturing attention.

Avoid phrases like “the following article” or “this piece ” when writing a compelling headline. Instead, use an active voice, and include keywords to help readers find your article.

With a bit of practice, you’ll be able to write informative and eye-catching headlines.

So, next time you sit down to write, take a moment to come up with a headline that accurately captures the essence of your article. Your readers will thank you for it.

2) Use strong, punchy words that will catch the reader’s attention


That’s the sound of your readers as they trudge through the first sentence of your work-in-progress. Their eyelids are getting heavy, their minds are wandering, and they’re thinking about anything but what you’re trying to say.

If you want to keep your readers awake and engaged, you need to make your writing more interesting.

There’s no shame in admitting it: we all judge books by their covers. And when it comes to writing, the same is true of headlines. A catchy headline can be the difference between a reader taking the time to learn more about your article and moving on to something else.

  • Start by catching their attention with an arresting opening that sets the scene and raises questions in their minds.
  • Then keep them hooked by maintaining a forward momentum with clear, concise prose and plenty of action.
  • And finally, satiate their curiosity with a satisfying conclusion that leaves them wanting more.

I know that brainstorming for the exact words for your better headlines can be daunting sometimes. But, don’t fret! Whenever you feel the need for some dose of writing inspiration, I’ve got you covered.

Check this headline from SmartBlogger:

effective blog headline

Using powerful words like “pack a punch” and “convert like crazy” will draw in your readers, so they’ll be hooked to read your post.

Remember! Nobody will click a vague headline, so make sure to add it to your pro headline writing tips.

And when you do, I bet there will be more traffic to your blog content.

In the internet age, we’re constantly bombarded with content, and it can be tough to make your voice heard above the noise. So if you want people to read your work, you need to give them a reason to stop and take notice.

And that starts with a great headline.

With a little effort and adding emotional words, you can transform even the most yawn-inducing subject matter into a page-turner that your readers won’t be able to put down.

3) Use keywords in your blog post headline to rank higher in search engines

If you want your article to show up as the top result when someone searches for it, you need to ensure you’re using the right SEO keywords. That means including them in your headline.

But beware – stuff your headline full of keywords, and you’ll not only turn off potential readers but you could also get penalized by Google.

How do you strike the perfect balance?

Use your keywords sparingly, placing them where they’ll have the most significant impact. In addition to your headline, that includes your opening sentence, subheadings, and throughout the body of your article.

By using keywords thoughtfully, you can help ensure that your article comes up first in search engine results – without turning off potential readers.

Check this example out: 

SEO keyword

If you’re like most people, you probably spend hours sweating over your keyboard, trying to create the perfect combination of keywords to include in your article.

But what if I told you there was a better way?

With SurferSEO, you can easily pull out all the keywords in your article without breaking a sweat. Just enter your article into the tool, and it will quickly generate a list of keywords for you to choose from. This will save you time, and it will also help you to ensure that you’re using the right keywords for your topic.

Why not give SurferSEO a try today? You might be surprised at how easy it is to find the perfect keywords for your next article.

Keyword Research Tool

Try SurferSEO

With a tool like SurferSEO, you can pull out all the keywords in your article without breaking a sweat.

4) Keep it short and easy to read

A headline should be clear, concise, and easy to read. However, it can be tricky to format a headline in a way that meets all of these criteria.

One common mistake is to pack too much information into the headline, resulting in a chaotic and confusing mess. Another common mistake is to make the headline too long or too short.

A headline that is too long will be truncated by readers, while a too-short headline may not be descriptive enough to give readers an idea of what the article is about. The best way to format a headline is to strike a balance between these two extremes.

For examples:

blog post headline
Photo from HubSpot
blog post headline sample
Photo from Single Grain

These are well-formatted headlines. They are easy to read and understand while still conveying all the necessary information.

A headline is like a first impression: you only have one chance to make a good one. And just like with people, a headline that’s easy on the eyes is more likely to make a lasting impression.

However, a good headline is not just about getting clicks – it’s also about making sure that people understand your article. That’s why it’s essential to format your headline so that it is easy to read and understand.

Besides, you don’t want your readers to get lost in the shuffle.

  • Keep it short and sweet: The shorter, the better. Remember, you’re competing for attention with everything else out there.
  • Use active voice: Active voice is more engaging than passive voice. It also helps to make your headlines more understandable.
  • Use keywords wisely: Keywords help to make your headlines more searchable. But beware of keyword stuffing – too many keywords will turn off your readers.

And remember – a bit of wit never hurts either! With these tips in mind, you’re well on your way to crafting headlines that will grab attention and deliver results.

5) Persuade and convince your readers

Your headline is the first thing your readers will see, so it’s important to make it count. A good headline should be attention-grabbing and persuasive, convincing your readers to stick around and see what you have to say.

Why waste your time writing something if no one will read it?

Let’s face it: we live in a world where attention spans are getting shorter by the day.

If you want people to read your articles, you need to learn how to write headlines that pack a punch.

After all, why waste your time writing something if no one will read it?

The good news is that writing great headlines is not as hard as it may seem. By following a few simple tips, you can create eye-catching and persuasive headlines.

And who knows?

With a bit of practice, you may even find yourself enjoying the process.

How do you write a headline that persuades?

  • First, make sure it’s clear and direct. Your headline should state precisely what you’re trying to persuade people to do.
  • Second, use strong language that compels people to act. Use words like “must,” “need,” and “can’t miss.
  • Finally, be creative and try to stand out from the crowd. Use humor, puns, or even emojis to get people’s attention.

Let’s look at a few examples of writing attention-grabbing headlines:

effective blog headline
Photo from Designrr
blog headline
Photo from The New Yorker
better blog headline
Photo from Neil Patel

These headlines are informative and persuasive, getting the readers excited to learn more.

They’re attention-grabbing. They make people want to read more.

They’re relevant to the article’s content, too.

And finally, they’re concise. A good headline tells readers what they can expect from the article without giving too much away.

Tips for Writing Effective Blog Headlines

Once you’ve created an irresistible headline, it’s time to focus on making it effective. A good headline should be able to stand on its own, but it can also be used as a teaser to get your readers interested in reading more.

A compelling headline is like a first date—you want it to be eye-catching but not so flashy that it’s obvious you’re trying too hard. You also want it to be interesting enough to make people want to learn more about you. But unlike a first date, a headline only has a few seconds to make a good impression.

How do you craft the perfect headline?

First, think about what you want your headline to achieve.

Are you trying to be funny?



Once you know what you’re going for, you can start brainstorming ideas. If you’re stuck, try looking at other headlines in your industry for inspiration. Once you’ve come up with a few possibilities, it’s time to test them out.

  • The best way to do this is to A/B test your headlines. This means creating two different headlines for the same piece of content and seeing which one performs better. You can do this by looking at click-through rate, time on the page, and social shares. Whichever headline performs better is the one you should use.
  • You can also use tools like Google Analytics to track how your headlines are performing. This will give you valuable insights into what works and what doesn’t, so you can continue to fine-tune your headlines until they’re perfect.

By following these tips, you can write effective and persuasive headlines, helping you get the most out of your content.

Your headline is one of the most important elements of your blog post. It’s what will convince people to read your post in the first place, so it’s essential to make it count.

Headline Formulas to Try Out

Now that you know how to write a great headline, it’s time to try out some different formulas.

  • How to [action]
  • The [adjective] Way to [action]
  • The [adjective] [noun]
  • [number] Ways to [action]
  • What Everyone Should Know About [topic]
  • How to Turn Your Life Around in Just [number] Days
  • The Ultimate Guide to [topic]
  • [number] Facts About [topic] That Will Blow Your Mind
  • The [adjective] Guide to [topic]

If you’re having trouble coming up with a good headline, try using one of the formulas listed above.

Viola! It’s time to put them to use in your blog posts.

Head over to your WordPress dashboard and start writing! And if you need help creating a powerful website, find here the best WordPress plugins you need for your blog.

Resources to help you write better headlines

Want to write headlines that’ll make people want to click?

  • Hemingway Editor: This editor will help you make your headlines concise and clear. No one wants to click on a complete run-on sentence headline.
  • CoSchedule Headline Analyzer: This tool will grade your headlines based on word count, emotional reaction, and more. Use it to see where you can improve your headlines before you hit publish.
  • Kickass Headline Generator: Look no further than the Kickass Headline Generator from Sumo if you need a good laugh and a clever headline. Just input your topic and watch as the generator comes up with a list of humorous headlines. The headlines are guaranteed to make you chuckle, and they might even give you some ideas for your next article.
  • HubSpot Blog Topic Generator: This tool is slightly different from the others. It doesn’t help you generate headlines, but it gives you ideas for blog topics based on keywords you input. This is a great tool to use if you’re struggling to develop ideas for your next post.

With these resources in your arsenal, you’re sure to create headlines that grab attention and increase your website’s traffic.

Increased traffic means the possibility of making money online (if you’re blogging for business).

Headlines are one of the most critical aspects of your blog or website. If your headlines aren’t grabbing people’s attention, they’re not going to stick around to read your content.

That’s why it’s crucial to spend some time crafting headlines that are both catchy and relevant to your audience.

There is no one perfect headline formula that will work for every blog post or website. However, by studying the best practices of copywriters and marketers, you can learn how to write headlines that are more likely to attract readers and increase conversions.

FAQs: How to write good blog headlines

How do you start writing a headline?

To start writing a headline, it’s important to have a clear understanding of the content you want to promote or the message you want to convey. Consider the main point or the most intriguing aspect of the topic. Brainstorm a variety of ideas and try to capture the essence of the content in a concise and attention-grabbing manner.

What are the golden rules for writing headlines?

The golden rules for writing headlines include:
Be concise and specific: Capture the essence of the content in a few words.
Be clear and easy to understand: Avoid jargon or confusing language.
Create curiosity: Intrigue the reader and make them want to learn more.
Use powerful and active language: Make your headlines engaging and compelling.
Highlight the benefit: Convey what the reader will gain from reading the content.
Be truthful: Avoid misleading or clickbait-style headlines.

How do you write a killer headline?

Use numbers or statistics: Numerical figures tend to attract attention.
Ask a thought-provoking question: Engage the reader’s curiosity.
Use strong and descriptive words: Make your headline stand out.
Convey urgency or exclusivity: Encourage the reader to take action or feel like they’re getting a special opportunity.
Make it specific: Provide clarity on what the content offers.
Experiment and test: Try different headline variations to see what works best.

What not to do when writing headlines?

When writing headlines, it’s best to avoid the following:
Being too vague or ambiguous: Readers should understand what the content is about.
Using excessive capitalization or punctuation: It can appear unprofessional and spammy.
Making false promises: Be truthful about the content to build trust with your readers.
Overusing clickbait techniques: Focus on providing value rather than tricking readers into clicking.
Using clichés or tired phrases: Aim for originality and freshness in your headlines.

How do you write a strong headline?

To write a strong headline, consider the following:
Use action verbs: Make your headline dynamic and engaging.
Include specific details: Provide enough information to spark interest.
Appeal to emotions: Connect with your audience on an emotional level.
Address a problem or offer a solution: Highlight the benefits or solutions your content provides.
Use attention-grabbing techniques: Ask questions, use wordplay, or create intrigue.
Keep it concise: Aim for brevity while still conveying the main message.

What is the first thing you should do when writing a headline?

When writing great headlines, the first thing you should do is identify your target audience. Who are you trying to reach with your message?

Once you know your target audience, you can start thinking about what type of headline will appeal to them. A headline should be catchy, engaging, and relevant to the reader.

How can I make my headlines more attractive or engaging?

You can also make your headlines more attractive or engaging by using strong words that evoke emotion. Words like “amazing,” “incredible,” or “unbelievable” can pique a reader’s interest.

However, you don’t want to use too many superlatives in your headlines, or else they will start to lose their impact. Find a balance that will still grab attention but is also believable.

How often should I update my headlines?

In terms of frequency, you should update your headlines as often as necessary to keep them fresh and relevant. Depending on your industry and the news cycle, this may be weekly or even monthly.

What are some best practices for writers to create better headlines that attract readers and increase conversion rates?

Finally, some best practices for writers to create better headlines that attract readers and increase conversion rates include: using keyword research to find popular phrases people are searching for, making headlines short and sweet, and avoiding clickbait.


To sum up, a good headline will get people to click on your content. Once they have clicked through, the job is not complete. You need to make sure you deliver quality content that meets their needs and keeps them engaged with your brand.

The key takeaway is: don’t write headlines for yourself! Write for your audience and keep their needs in mind.

For more tips on creating great content, be sure to subscribe to our blog. Thanks for reading!

What are some of your favorite tips for writing headlines? Share them with us in the comments below!

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As a full-time blogger and teacher, I’m dedicated to helping new bloggers succeed. My goal is to empower and support them with practical tips, how-to guides, and valuable insights on their path to success.


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