9 Proven Strategies for Your Startup Blog (to Get More Exposure)

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If you’re thinking about starting a blog, you’re probably wondering what you should write about.

Should it be about your business?

Your hobbies?

Your family?

Or maybe you want to use it for marketing your products or services.

But to be successful, you must ensure that you are creating exciting and engaging content for your audience.

A startup blog can be a great way to:

  • get your company’s message out there
  • increase web traffic
  • build visibility for your brand

In this post, I’ll walk you through the proven strategies for your startup blog and get more exposure!

Why is it Important to Increase Exposure for a Startup Blog

Anyone who has started a blog knows that getting people to read it is the most challenging part.

You can have the wittiest, most insightful writing in the world, but if no one knows your blog exists, it might as well not exist at all.

That’s why increasing web traffic and visibility for startup blogs is essential.

Creating interesting and engaging content is key to achieving these goals.

By building awareness for the brand and getting the company’s message out there, you can attract new readers and grow your audience. And while it may seem like a daunting task, there are a few simple steps you can take to get started.

So if you’re ready to take your blog to the next level, read on.

9 Proven Strategies for Your Startup Blog and Get More Exposure

If you’re running a startup blog, you’re probably always looking for ways to increase web traffic.

After all, more traffic means more potential customers and clients.

But how do you go about increasing traffic to your site?

Here are a few tips:

1) Make sure your content is share-worthy. 

This means that it’s interesting, valuable, or entertaining enough that people will want to share it with their friends and followers. The more share-worthy your content is, the more likely it is to be shared. The more traffic you’ll get.

2) Use social media to your advantage. 

Make sure you’re sharing your blog posts on social media sites like Facebook, Twitter, and LinkedIn. This will help get your content in front of more people and may even lead to sharing it by influencers in your industry.

3) Participate in online forums.

If you’re active in online forums related to your industry, you can help drive traffic to your blog. You can also share your expert insights and link to your blog posts. But be careful spamming the forums with links to your site.

4) Reach out to other bloggers. 

If you have friends or contacts who run similar blogs, see if they’re interested in guest blogging for you or sharing your content on their site. It can help boost your blog traffic and provide valuable backlinks.

5) Optimize your site for SEO. 

Optimizing your site for SEO is using the right keywords and phrases. It makes it easy for search engines to find and index your content. The more traffic you’ll get. The better your site’s SEO, the higher your ranking in search results.

6) Email newsletters. 

If you have a mailing list, include links to your latest blog posts in your newsletters. This is a great way to drive traffic from people who are already interested in what you have to say.

And if you want to receive regular updates from me, subscribe to my newsletter below.

7) Use of Google AdWords.

Google AdWords is a pay-per-click advertising service. It allows you to place ads on Google.com and millions of other websites. This can be a great way to drive traffic to your blog, especially if you target your ads specifically to keywords related to your industry.

8) Pay to advertise. 

While organic traffic is always best, sometimes you need a little boost to get things going. If that’s the case, consider running some paid ads on Google or social media. Just keep an eye on your budget so you don’t overspend.

9) Analyze your traffic. 

Use Google Analytics or another software to track where your traffic is coming from and which pieces of content are getting the most views. This will help you better understand what’s working and what isn’t so you can adjust your strategy accordingly.

Proven Strategies for Your Startup Blog

Tips for Creating Content that will Help you Achieve these Goals

You have a lot to accomplish as a startup with very few resources. Creating content may seem daunting and time-consuming, but it is essential for driving web traffic and visibility for your startup blog.

Here are a few tips to help you get started and avoid some blogging mistakes:


Identify your target audience.

Who are you trying to reach with your content? Keep this audience in mind as you determine what topics to write about.


Write RELEVANT and VALUABLE content.

Not all blog posts need to be world-changing, but they should be relevant to your target audience and offer some value.

This could be as simple as helpful tips or insights into your industry.


Keep it engaging! 

No one wants to read a dry, boring blog post. Write in an exciting and engaging style that will keep readers coming back for more. 


Use images, infographics, and videos. 

People are visual creatures, so include images, infographics, and videos to break up the text and keep things interesting.


Use social media to promote your content. 

Don’t forget to share your content on social media! This is an excellent way to increase web traffic and reach a wider audience.

Examples of Successful Startup Blogs

Some startup blogs have found success in their field.

  • 500 Startups: This blog offers advice and insights on starting and running a successful startup.
  • Entrepreneur: It provides advice and resources for entrepreneurs at all stages of development.
  • TechCrunch: It is a specific blog industry for technology startups.

These blogs can be a great resource if you’re looking for advice on starting up. Remember that not all startup advice is created equal.

Some of it is based on personal experience, while other advice is regurgitated information from sources that may or may not be reliable.

As such, it’s essential to take all advice with a grain of salt and use it only as a starting point for your research.

There is no one-size-fits-all answer to finding the best startup advice.

However, by reading various blogs and taking the time to understand the different perspectives, you can get a well-rounded view of the advice that’s out there…

…and make an informed decision about what’s suitable for your startup.

Proven Strategies for Your Startup Blog


So, there you have it—the tried and true methods for increasing web traffic to your startup blog. If you put in the time and effort, these tips will help get your content seen by more people, resulting in increased brand awareness and, hopefully, more customers.

Do you have any questions about implementing these techniques? Let us know in the comments below!

Please give it a ♡ and share if you’ve found this post helpful. 


Let us spread the best blogging ideas for beginners, the right tools, and support—one post at a time.

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About Me

As a full-time blogger and teacher, I’m dedicated to helping new bloggers succeed. My goal is to empower and support them with practical tips, how-to guides, and valuable insights on their path to success.


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